Knowledge

Practical guides on money, law and the flow of a creator collaboration — from brief to payout.

Paying influencers — from brief to payout, the clean wayThe full guide to how a collaboration gets paid cleanly from brief to payout — and how you keep oversight throughout.
Creator payout: how and when you get paidYou delivered — now you want to know when the money lands. Here is your payout in five traceable stages.
Escrow & trust for influencers: what 'Payment secured' meansSeeing money before the work changes everything. Here is what the escrow hold does — and what it explicitly is not.
Billing an influencer fee: gross, net, VAT & small-business ruleGross, net, VAT, small-business rule — here is how the numbers connect and what to watch on your invoice.
Payout tracking: always see where your fee standsNever 'has the payment gone out?' again. Here's how payout tracking makes every step of your fee visible.
Influencer Contracts & Rights: A Guide for BrandsA structured overview of what makes up an influencer contract under German law and how brands can set up the contract phase cleanly.
Cooperation Contract Template: What to Include Under German LawA checklist of the building blocks a cooperation contract template should contain, with a view to UWG, UrhG and the MStV.
Usage Rights for Influencers: Platform, Territory, Use Type, DurationHow brands define the licence to creator content along four dimensions – and what happens without a clear arrangement.
Mandatory Clauses in Influencer Contracts: Exclusivity, Revisions, Fees, RightsWhich clauses no influencer contract should miss – and how to set exclusivity, revisions, fees and rights fairly.
Ad disclosure for influencers: the complete guidePaid content must be recognisable as advertising — otherwise cease-and-desist letters and fines loom. This guide covers the duty, the correct terms, placement, liability and consequences for creators and brands in the German market.
Ad disclosure duty: when must you label?Not every brand post must be labelled — consideration is decisive. This article clarifies the legal thresholds under the UWG and the Media State Treaty.
Hidden advertising: penalties, fines and cease-and-desistMissing disclosure can get expensive via two routes: the competition-law cease-and-desist and the media-law fine. This article shows what's at stake.
Who is liable for missing ad disclosure — brand or influencer?Liability rarely falls on just one side. Creators act directly, brands can be jointly liable as clients. This article explains co-liability and how contracts steer it.
Why "ad" and "sponsored" aren't enough in GermanyMany creators mark posts with "#ad" or "sponsored" — for a German audience that is risky. This article explains why, and which terms are considered safe.
DAC7 for Creators & Platforms: What Influencers Need to KnowDAC7 sounds like bureaucratic jargon, but it affects every creator earning money through platforms. This guide explains the EU reporting duty, what is reported to the tax office, and where your own responsibility begins.
DAC7 Reporting Duty 2026: Deadline, Content and ProcessFor calendar year 2025 the DAC7 reporting deadline runs until 31 January 2026. This article shows what platforms report, in which format, and what you as a creator should watch for.
DAC7 Thresholds: When Does Reporting Kick In?Not every sale triggers a DAC7 report. For the sale of goods there is a de-minimis limit. This article explains the thresholds, shows examples and links a free checker.
Platform Operator Duties Under the PStTGThe Platform Tax Transparency Act (PStTG) implements DAC7 in Germany and imposes concrete duties on platform operators. This article summarises registration, due-diligence duties and reporting to the BZSt.
Taxing Influencer Income: Income Tax & VATWhether product placement, affiliate or paid collaboration: creator income is taxable. This article explains income tax, VAT and the small-business rule — and how DAC7 fits in.
Running an Influencer Campaign: From Brief to PayoutThe complete guide to running an influencer campaign from the first brief to a trackable payout.
Create an Influencer Brief: What a Good Brief IncludesA practical checklist for a brief creators can execute without endless back-and-forth.
Content Approval Workflow: Structured Review, Not Chat ChaosWhy structured review is faster than chat-and-mail feedback – and how versions and roles secure the process.
Multi-Platform Publishing: Real Posting to IG, TikTok and YouTubeHow approved content goes live – via real API posts, with honest limits and a manual mode for what platforms don't allow.
Measuring Influencer Marketing ROI: ROAS, Attribution and Its LimitsFrom engagement to economic impact – how to estimate ROAS and what attribution can and can't do.