For brands · in-house teams
Ten creators in parallel — without losing control.
You run influencer marketing in-house? Then you know the moment the spreadsheet tips over. Collavo runs your campaigns in one system — with safeguards nobody has time for otherwise.
EU data path · DPA on request · Public pricing
01 · The daily grind
The workload grows faster than the team.
Germany is Europe’s in-house market: nearly a third of companies run influencer marketing fully internally — usually with small teams and big expectations.
The spreadsheet tips over
More micro creators, more parallel relationships, more versions — all hanging on a table only one person understands.
The ROI moment
The budget conversation comes every quarter. 92% of marketers struggle to prove the contribution of influencer marketing (xpose360, 2025).
The liability question
Disclosure duties, usage rights, and from August 2026 AI labeling: violations hit the company — not just the creator.
The wasted spend
Self-reported follower counts and inflated reach cost silently: part of the budget never reaches a real audience.
02 · The mechanics
Control the system carries — not your calendar.
Every point here is not a slide feature but a rule in code. Whatever fails the condition doesn’t go live.
Verified discovery instead of database lottery
The marketplace lists only creators with verified handles and API follower counts who opted in themselves. Matching states its reasons — signal by signal, no black-box score.
Gates for disclosure, rights and approvals
Ad disclosure is enforced server-side (UWG §5a), AI content carries its label (Art. 50 EU AI Act), and only what is approved, signed and legally covered gets published — checked at go-time, on every path.
Budget as a state, not a hope
The budget is deposited per creator with the payment provider before production starts. The campaign ledger reconciles every movement and alerts at 90% utilization.
Proof that survives the budget meeting
Insights without invented zeros, automatically preserved story proofs, a tracking link per deal and a wrap report with frozen numbers — as a link or PDF for the CMO.
Campaign · autumn collection
- Budget€12,000
- Deposited (4 creators)€9,250
- Paid out after approval€4,100
- Budget alertat 90%
Reconciled ledger · §14 invoices automatic
Go-live check
- Content version approved (v3)
- Ad disclosure set
- Usage rights valid
- Contract signed by both sides
03 · The objections
What you would rightly ask.
Another tool? Our stack is full.
Collavo replaces the chain of spreadsheet, email threads, cloud folders and invoice filing for creator campaigns — it doesn’t add to the stack, it clears it. And your creators don’t need a license: the creator workspace is free.
What about GDPR and data location?
Collavo is built on an EU data path: database and media storage in the EU, consent management without pre-consent tracking, export and deletion concepts. A DPA is available on request — details on the security & compliance page.
What does it cost — honestly?
Company Pro is €149/month, Company Enterprise with extended controls €399/month, billed monthly. Prices are public on the pricing page — no demo gate, no mandatory annual contract.
Does this actually make us legally safe?
No tool can guarantee legal safety — anyone promising that is overselling. Collavo operationalizes the duties: enforced disclosure, AI labels, rights checks before every go-live and a sealed history that lets you evidence every decision.
Honesty up front
- TikTok is published by the creator (orchestrated, with proof) — no direct publishing.
- Conversion tracking needs a small snippet in your shop.
- We only show engagement rates once they are computed live.
- You won’t find customer logos here — we’ll show some once we may show real ones.