In short
Collavo publishes approved videos via the official TikTok API as real posts — scheduled or now, straight from the campaign. It requires a connected TikTok account and an asset approved in review. Performance metrics, where the API provides them, feed the same insights view.
How does Collavo publish to TikTok?
The publish flow is not a simulator: approved videos go live through real TikTok API calls.
- Connect the TikTok account to the collaboration via OAuth.
- Pick an approved video asset from review (APPROVED versions only).
- Set caption and publish time in the plan — scheduled or now.
- Collavo uploads the video and triggers the post via the TikTok API.
- Status moves through the publish stages to POSTED, otherwise FAILED with a reason.
- An atomic status claim prevents double-posting across poller, worker and publish-now.
What stays on the record?
- Which asset version, with which approval, was published.
- Scheduled vs. actual publish time and publish status.
- Platform post reference for later insights.
- Failure reason on FAILED for a traceable retry.
Does TikTok return insights?
Collavo pulls the metrics the TikTok API provides and shows them next to Instagram and YouTube. Whatever the API doesn't return stays "—" — no fabricated numbers.
Honest limits
TikTok publishing requires a connected account and the TikTok API app permissions; scope follows TikTok's rules and may shift with their platform changes. Insights are limited to the fields TikTok delivers.
Frequently asked
- Does Collavo really post to TikTok itself?
- Yes. Approved videos are published through real TikTok API calls — scheduled or now. It is not a simulation or a manual-post reminder.
- Can I schedule TikTok posts in advance?
- Yes. You set caption and publish time in the plan; Collavo triggers the post at the scheduled time via the API and logs the status on the record.
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