In short
Treuhand means a sum of money is held securely between two parties until agreed conditions are met. In influencer marketing, an escrow-style mechanism secures the fee before production so the creator works with assured payment and the brand pays only after approval.
Treuhand and escrow
"Treuhand" is the German term, "escrow" the English equivalent — the same idea: funds are secured and released only on fulfillment. What matters is the mechanism behind it: who holds the funds, in which currency, under what conditions?
Example
A brand secures €2,000 for a campaign before the shoot. The creator sees the funds are secured, produces, and payout begins after approval. No one fronts work without visible assurance.
At Collavo
"Payment secured" is a visible EscrowHold status (FUNDED) — explicitly NOT a creator-controlled escrow account in the classic sense. It is EUR/Stripe-Connect bound; payout requires completed KYC and DAC7 steps, and a protective hold of roughly 56 days may apply.
Note
A payout ETA is a calculated expectation, not a guaranteed date — always "expected".
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