In short
The calculator multiplies expected reach by a CPM (cost per mille): fee = (reach ÷ 1,000) × CPM. That gives you a plannable order of magnitude. It is not a market price or a valuation of your worth, but a starting point for negotiation.
Reach × CPM × posts. A planning estimate with your assumptions only — not a market price or recommendation. Real fees depend on niche, engagement, usage rights and negotiation.
How does the CPM method work?
CPM stands for cost per mille, the price per thousand contacts reached. Take a post's expected reach, divide by 1,000 and multiply by the CPM. The advantage: the logic is comparable to other media channels and easy to explain.
- Reach: expected views or impressions of the format.
- CPM: your assumed cost per mille in euros.
- Fee = (reach ÷ 1,000) × CPM.
Worked example
At 50,000 expected views and a CPM of €20: (50,000 ÷ 1,000) × 20 = €1,000 as a starting value.
What changes the fair price?
Reach alone doesn't tell the whole story. Real negotiation includes engagement quality, niche relevance, exclusivity, usage rights, the number of formats, lead time and production effort. A creator with a small but highly relevant audience can be worth more than pure reach suggests.
| Factor | Effect on the fee |
|---|---|
| High engagement | Premium |
| Extensive usage rights | Premium |
| Exclusivity / competitor lockout | Premium |
| Multiple formats bundled | Volume discount possible |
| Very broad, unspecific audience | Discount |
Why is this not a market price?
There is no official rate card for creator fees. CPM rates vary widely by platform, format, country and industry. This calculator gives a planning figure, not a market valuation. Use it to start the conversation and adjust to the actual terms.
For planning only
The result is orientation for budget planning, not a binding offer and not a statement about typical market prices.
From estimate to a binding offer
Once the ballpark is set, it belongs in a real offer. At Collavo the number becomes an offer with a negotiation ledger, turns into a sealed contract and is tracked through payout — all on one record, with no media break.
Frequently asked
- What CPM is realistic?
- It depends heavily on platform, format and audience. There is no universal value. Use a range that fits your channel and treat the result as a negotiation base.
- Does this replace a market analysis?
- No. It gives a quick planning estimate. For robust pricing, factor in comparable collaborations, engagement and usage rights.
You might also like